Comments on: Promoted tweets Twitter advertising

By: Wes Novack

Wes Novack — Thu, 15 Apr 2010 21:52:06 +0000

Ahh, that’s right, I did read about the “resonance” earlier. Very interesting that they will be pulling the campaigns that don’t generate a response from users.

I find it odd that Twitter won’t just insert promoted tweets into the stream (even for 3rd party apps pulling the stream). Don’t see why they wouldn’t do that to save money, instead of doing a 50/50 revenue split with the Twitter client owner.

By: Derek Neighbors

Derek Neighbors — Thu, 15 Apr 2010 21:38:52 +0000

They did not define frequency when they move promoted tweets but based on their current views it will not be excessive.

You will not be able to opt out via Twitter. They willnhave resonance score for promoted tweets and if a tweet is not resonating they will kill the campaign.

Third party clients can definitely not display any promoted tweets. However most will because Twitter is splitting revenue with them 50/50.

By: Wes Novack

Wes Novack — Thu, 15 Apr 2010 17:46:41 +0000

Thanks for your input. I think that for the inserted-into-your-stream promoted tweets, they could actually be interesting if they use contextual logic, like Google Adsense. So if you’re tweeting about your car being messed up, then you receive a promoted tweet from an automotive repair shop in Phoenix. It could be useful, but let’s hope they don’t saturate / over-promoted tweet us and that they keep it as non-intrusive as possible.

By: Matt Clower

Matt Clower — Thu, 15 Apr 2010 17:43:17 +0000

I guess I kind of always assumed this was part of the plan, so I’m not shocked. I guess I just hope they learned the MySpace lesson, that you have to keep it tasteful and limited. Non-intrusive. One a day sounds reasonable, but I can picture 4-5 a day. Keeping it tied to search seems really interesting because psychologically that’s when a person is in active search mode. If the promoted tweet is RELEVANT this could be a very effective and desirable spot for advertisers. Just imposing irrelevant ads in my twitter stream isn’t going to work for me. But like Google Ads in the sidebar of Gmail, I regularly click on those because sometimes they are dead-on interesting to me.

The truth is – we (power users) have such well defined crap filters, we’ll just skim right over them, rendering them literally invisible just like the latest retweeted “win an ipad” or “retweet this to save the world” junk our friends put out numerous times a day anyway.