Yesterday, I talked about Why I use Yelp.
Many consumers find great value and many benefits in using the Yelp services, but some businesses just don’t get it, as this Inc.com article points out, with a couple of extreme examples.
A common mistake
Some businesses take the consumer reviews too personally, then they verbally attack customers that write negative reviews and trash-talk the Yelp service itself. This is not productive and does nothing to help their business. It does the opposite.
How to do Yelp right
Yelp is simply a public consumer communication tool. With that in mind, I highly encourage businesses to monitor their Yelp reviews and to IMPROVE their businesses based on the feedback left there. If you see a trend, or even just one review pointing out an area that your business needs to make improvement in, embrace it! Make your business better.
If your business is truly focused on providing an excellent product or service, with a STELLAR customer experience, then you don’t even need to worry about Yelp. The positive reviews will just roll in if you’re doing it right.
One such example is Chicago Gyro’s restaurant, near Union Hills and 7th Ave in North Phoenix.
Chicago Gyro’s isn’t worried or scared of Yelp. They embrace it! They even ask their customers to Yelp them by printing it right on all of their receipts, as shown in the image above. Why do they do this? Because they know that they deliver an excellent product and stellar service.
So remember, be awesome and you won’t have to worry about Yelp or any other online review sites.